The Ponds School Branding

The Ponds School is newly established school for students with moderate or severe intellectual disabilities. Launched in March 2012, the primary purpose of the school is to provide quality teaching through innovation, technology and community involvement. Through collaborative discussions with the school community a new logo and motto was developed to better represent the new positioning and direction. The Project The Ponds School approached Dare to be…Bold because of the Xanthe’s experience in rebranding educational institutes. The method of creative development was unique because we undertook a collaborative and community approach to producing the design with all staff, students and their families having an input in the logo outcome. With this project we have shown that ‘design by committee’ methods can work! The Logo This logo represents ambition and achievement through the use of a frog silhouette climbing onto a lotus flower. The petals of the lotus are like faceted jewels with each petal containing its own tone or colour. This promotes concepts of individuality and yet when each petal comes together… a unique flower is formed to convey themes of unity.

The Background
The Ponds School is newly established school for students with moderate or severe intellectual disabilities. Launched in March 2012, the primary purpose of the school is to provide quality teaching through innovation, technology and community involvement. 
Through collaborative discussions with the school community a new logo and motto was developed to better represent the new positioning and direction. The Ponds School approached Dare to be…Bold because of the Xanthe’s experience in rebranding educational institutes. 

The Project Approach
This project was unique because we employed a collaborative and community approach was undertaken - with all staff, students and their families having an input in the logo outcome. This approach was important to The Ponds School community and everyone was able to have a vote.

The Logo
The final logo represents ambition and achievement through the use of a frog silhouette climbing onto a lotus flower. The petals of the lotus are like faceted jewels with each petal containing its own tone or colour. This promotes concepts of individuality and yet when each petal comes together… a unique flower is formed to convey themes of unity. 

The Collateral 
Along with the logo suite, a usage guide was produced to assist with implementation of the design and best use practices. This document is vital for both internal and external parties who come into contact with logo application. A full template suite was created and will be uploaded to this page shortly. Watch this space.



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Branded School Buses
 
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Positive Learning Behaviour Illustrations
 
A series of illustrations were created to be used in the Positive Learning Behaivour Programme. 
 
  • Hero Programme Froggy
  • Learning Froggy
  • Safety Froggy
  • Caring Froggy
 
 
 
 
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Hero Froggy – PBL Illustration
 
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Learning Froggy – PBL Illustration
 
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Safety Froggy – PBL Illustration
 
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Caring Froggy – PBL Illustration

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